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Reaching Readers – How to Sell Self-published Books on Twitter

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Irish indie author J J Toner shares the route he has found to raise the visibility and sales of his self-published thrillers via Twitter. I think everyone would agree that, once you have one or more well-written, well-edited and well-categorized eBook(s) for sale on Amazon, visibility is the name of the game. I have four […]

Writing: Musings from a Hybrid Author of Jane Austen Fan Fiction

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In honour of the birthday this week of one of the most famous self-published authors of all time, Jane Austen, British historical novelist Jean Burnett, who recently self-published her second sequel to “Pride and Prejudice”, ponders on the fate of indie authors in the future.     The Long Retreating Afternoon of a Writer – or […]

ALLi News: New ALLi Team Members and the New Members Showcase

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We are honoured that ALLi is always growing – with new members, new offers and new partners. Which means, once in a while, to keep up with all these changes, our main ALLi team grows. This time, it’s the side that helps you stay social and connected with each other (and us!) online. We’ve added […]

Production Tips: How To Use a Survey to Choose A Book Cover

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One of the many benefits of ALLi membership is access to a closed forum of indie authors around the world, allowing them to ask questions and share answers about best practice in self-publishing away from the public eye. It’s a great place to fine-tune ideas pre-launch, and British novelist Ian Sutherland recently shared a survey […]

Opinion: Promote Your Self-Published Books Your Way

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In this week’s Bookseller magazine, the trade paper of the British publishing industry, Sarah Shaffi writes: “Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging, and other online platforms to build an audience, rather than explicitly becoming a tool to sell books.” While her article focuses on the […]

Opinion: Why Indie Authors Need to Stick by Facebook’s Rules

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One of the many joys of being a self-published author is the facility to run your business your way – but there are times when you just have to play by the rules, and using Facebook to raise awareness of your books is one of them. Social media expert Karen Lotter gives a helpful reminder […]

This Week’s Self-publishing News

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Valerie Shanley picks the latest from a ripe crop of indie author news from ALLi’s partners and friends. The Girls Are Online, The Boys are on the Page …Interesting stats on gender divides in how we read.  First off is the report in The Guardian referencing a study published by the National Literacy Trust showing […]

Pinterest: 6 Top Tips for Pinterest for Self-publishing Authors

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If you’ve assumed that Pinterest is best left to designers, artists, and chefs, think again! Indie author and social media trainer Lorna Sixsmith provides six great ways for writers to use this highly visual social medium to raise the profile of their books and to gain inspiration for their writing. Pinterest is a visual social media […]

Book Marketing: How to Run a Goodreads Giveaway and Why

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Love it or hate it, the website Goodreads has one indisputably useful facility for authors: the opportunity to offer a “Goodreads Giveway” to attract new readers at next to no cost, provided that you go about it in the right way. Author Advice Centre editor Debbie Young provides a quick-fire introduction to Goodreads Giveways to […]

Book Marketing: How to Use a Quiz to Promote a Book

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Quizzes are a hugely popular feature on social media, and British indie author Stephen Oram explains how he devised an online quiz about social media status as an elegant and appropriate strategy to promote his latest dystopian novel, Fluence, which anticipates a world in which one’s success in life is determined by one’s social media […]

Opinion: Online Etiquette for the Indie Author Community

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As indie authors, we’re all used to dealing with people online, whether or not we’ve ever met our correspondents in real life. With the digital environment at our disposal, there’s never been a better time to be a writer, but now and again, we fall prey to its negative side, receiving unhelpful snap judgments, tersely […]

A-Z of Effective Social Media Prompts for Authors

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Are you getting bored with social media or stuck in a social rut? Don’t worry, it happens to us all so I put together a list of 26 Social Media prompts to inspire you to connect with your readers via your favourite social network. Social Media is an invaluable tool for authors, but sometimes you […]

Twitter Chat with Ian Sutherland

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How to attract over 400 new followers. Every day! How to avoid being perceived as a spammer while boldly promoting your books. Why becoming an effective influencer on the subject or themes of your books helps you sell more. How to engage effectively while always coming across as human. How to focus your time on Twitter into 15 incredibly productive minutes a day!

Our Twitter Strategy #AuthorALLiChat with Ian Sutherland

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Ian Sutherland’s keyboard was on fire Tuesday as he fielded questions at our August #AuthorALLiChat. The Topic of conversation was how his Twitter following has grown to 40k, and he gave tips on how other authors can promote their books on Twitter without being sleazy self-promotion hounds. This is all part of our monthly Twitter Chat series with […]

Opinion: What’s the point of an author website?

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With so many opportunities to reach readers provided by social media, is it really worth going to the time, trouble, and expense of setting up and maintaining a dedicated author website? Not only is it worthwhile, it’s crucial, says self-published US novelist Karen Myers. Here she explains why, and offers her top tips on how […]

4 Top Social Media Rules for Indie Authors

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Using social media successfully is a bit like Alice travelling through Looking-Glass World – to reach your goal, you shouldn’t aim for the most obvious target. Instead, taking what might seem a less direct, more circuitous route might be more effective. Scottish self-published writer Wendy H Jones explains why overt marketing won’t help you sell […]

Book Marketing: 6 Top Tips on How to Make LinkedIn Work for Authors

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Ask any indie author which social media they use and love the most, and most are unlikely to reply “LinkedIn”. With its more businesslike atmosphere and presentation, it’s not the most alluring to creative types. Yet self-published writers who ignore it are missing some important and valuable tricks, says Ritesh Kala, founding partner of Read […]

Book Marketing: How Authors Can Use Periscope’s Video Streaming Service

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Periscope, whose website describes it as offering users the opportunity to “explore the world in real time through someone else’s eyes” is the newest darling on the social media scene, says US social media consultant Chris Syme. Here she examines the service through an author’s eyes – and, handily, she also happens to be an author! Who […]

7 Instagram Tips for Self-published Writers

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Irish indie author and social media trainer Lorna Sixsmith shares her top tips on how to use the photo-sharing site Instagram to promote self-published books. Writers use words. Instagram is about the visual. Is Instagram an effective social media tool for writers?  It is not a ‘silver bullet’, but I’m enjoying growing it organically and […]

How to Market Your Self-published Book – with a Little Help from your Cat

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British indie author Rayne Hall, who writes fantasy and horror fiction and author guides, shares a lighthearted post about how her cat Sulu has become a valuable feline marketing assistant. Whether or not you have a cat, and whether you or not you already spend way too much time looking at cat pictures and videos online, […]
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