Quizzes are a hugely popular feature on social media, and British indie author Stephen Oram explains how he devised an online quiz about social media status as an elegant and appropriate strategy to promote his latest dystopian novel, Fluence, which anticipates a world in which one’s success in life is determined by one’s social media […]
Book Marketing: How to Use a Quiz to Promote a Book
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How to Market Your Self-published Book – with a Little Help from your Cat
British indie author Rayne Hall, who writes fantasy and horror fiction and author guides, shares a lighthearted post about how her cat Sulu has become a valuable feline marketing assistant. Whether or not you have a cat, and whether you or not you already spend way too much time looking at cat pictures and videos online, […]
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Opinion: Online Etiquette for the Indie Author Community
As indie authors, we’re all used to dealing with people online, whether or not we’ve ever met our correspondents in real life. With the digital environment at our disposal, there’s never been a better time to be a writer, but now and again, we fall prey to its negative side, receiving unhelpful snap judgments, tersely […]
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A-Z of Effective Social Media Prompts for Authors
Are you getting bored with social media or stuck in a social rut? Don’t worry, it happens to us all so I put together a list of 26 Social Media prompts to inspire you to connect with your readers via your favourite social network. Social Media is an invaluable tool for authors, but sometimes you […]
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Twitter Chat with Ian Sutherland
How to attract over 400 new followers. Every day! How to avoid being perceived as a spammer while boldly promoting your books. Why becoming an effective influencer on the subject or themes of your books helps you sell more. How to engage effectively while always coming across as human. How to focus your time on […]
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Our Twitter Strategy #AuthorALLiChat with Ian Sutherland
Ian Sutherland’s keyboard was on fire Tuesday as he fielded questions at our August #AuthorALLiChat. The Topic of conversation was how his Twitter following has grown to 40k, and he gave tips on how other authors can promote their books on Twitter without being sleazy self-promotion hounds. This is all part of our monthly Twitter Chat series with […]
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Opinion: What’s the point of an author website?
With so many opportunities to reach readers provided by social media, is it really worth going to the time, trouble, and expense of setting up and maintaining a dedicated author website? Not only is it worthwhile, it’s crucial, says self-published US novelist Karen Myers. Here she explains why, and offers her top tips on how […]
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4 Top Social Media Rules for Indie Authors
Using social media successfully is a bit like Alice travelling through Looking-Glass World – to reach your goal, you shouldn’t aim for the most obvious target. Instead, taking what might seem a less direct, more circuitous route might be more effective. Scottish self-published writer Wendy H Jones explains why overt marketing won’t help you sell […]
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Book Marketing: 6 Top Tips on How to Make LinkedIn Work for Authors
Ask any indie author which social media they use and love the most, and most are unlikely to reply “LinkedIn”. With its more businesslike atmosphere and presentation, it’s not the most alluring to creative types. Yet self-published writers who ignore it are missing some important and valuable tricks, says Ritesh Kala, founding partner of Read […]
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Book Marketing: How Authors Can Use Periscope’s Video Streaming Service
Periscope, whose website describes it as offering users the opportunity to “explore the world in real time through someone else’s eyes” is the newest darling on the social media scene, says US social media consultant Chris Syme. Here she examines the service through an author’s eyes – and, handily, she also happens to be an author! Who […]
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7 Instagram Tips for Self-published Writers
Irish indie author and social media trainer Lorna Sixsmith shares her top tips on how to use the photo-sharing site Instagram to promote self-published books. Writers use words. Instagram is about the visual. Is Instagram an effective social media tool for writers? It is not a ‘silver bullet’, but I’m enjoying growing it organically and […]
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How to Market Your Self-published Book – with a Little Help from your Cat
British indie author Rayne Hall, who writes fantasy and horror fiction and author guides, shares a lighthearted post about how her cat Sulu has become a valuable feline marketing assistant. Whether or not you have a cat, and whether you or not you already spend way too much time looking at cat pictures and videos online, […]
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How to Host a Facebook Launch of Your Self-published Book
Historical crime writer Angela Buckley explains why it’s a great idea to hold an online launch for an indie book, and shares her top tips on successful Facebook launches, based on her own experience with her new non-fiction title, Amelia Dyer and the Baby Farm Murders, which reached an astonishing 5,000 people. Online Facebook events […]
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Author Conference Feedback: Social Media Marketing World 2016
British indie author Timothy Lewis, who also runs the Begin Self-publishing Podcast, reports on the recent Social Media Marketing World conference in San Diego, USA. For the second year in a row I have flown all the way from London to San Diego to attend Social Media Marketing World. My books don’t make anywhere enough […]
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Book Marketing: How, Why and When to Use Blab – and What is Blab, Anyway?
Social media coach and successful Irish indie author Lorna Sixsmith gives the lowdown on one of the newer kids on the social media networking block: Blab. What is Blab Anyway? A Blab is a place where you can watch and join in with live discussions and conversations on various topics. As it is also an […]
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Book Marketing: Should Self-published Authors Bother with Blog Hops?
Way back when, before the internet started to reach saturation point with bloggers, taking part in blog hops and other blog-related events was all the rage to help indie authors reach a wider audience with their self-published books. Now many authors are wondering whether these practices are worth the effort, because although they generally cost nothing […]
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12 Self-Publishing Services Authors Should Beware
Are you getting value for money for any add-on services from a self-publishing services provider? Do you even need them? ALLi Watchdog John Doppler provides a handy checklist to help you sidestep potential pitfalls.
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Opinion: 1000+ Reasons to Love the ALLi Facebook Forum
Why partnership for authors doesn’t always mean parting with cash – how you can benefit from the hive’s wisdom and generosity via our Facebook group
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Identifying and Managing Online Trolls
If you have ever used the internet, you’ve likely encountered the ubiquitous troll. Trolling has, unfortunately, become an indelible part of the internet landscape. But are all trolls the same?
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Increase Your Visibility With Google’s Knowledge Panel
With more than 77% of the world’s search traffic handled by Google, high visibility on that search engine is critical. There’s more to visibilty than just a first-page listing on Google, however. One of the most effective ways to increase your visibility in Google is with a Knowledge Panel. Knowledge Panels are eye-catching features that […]
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